Why you should include a serum in your beauty routine

Often neglected in beauty routines, serums are in fact essential treatments to target your skin’s specific needs! But what exactly is a serum? Why use a serum to supplement your usual cream? When and how to apply it? Everything you need to know about serums and more, coming up!

A serum is a facial care product that is applied after cleansing the skin, before the day or night cream.

It generally features a fluid (sometimes oily) texture that allows it to penetrate better.

More concentrated in active ingredients than a standard cream, the serum is known for its reinforced and targeted efficiency. Contrary to popular belief, serums are not used exclusively to treat the signs of ageing but rather to meet the skin’s specific needs: hydration, radiance, spots, imperfections, wrinkles, etc.

Formulated with a high concentration of active ingredients, the serum can improve the effectiveness of other skin care products, but does not replace them. Indeed, it might be tempting to use a serum instead of a cream, when in fact they should work together. The serum complements the cream’s action by targeting the skin’s specific needs such as hydration, radiance, spots, imperfections, wrinkles, etc.

The serum is applied both in the morning and the evening, after cleansing the skin (the very first and most important step in any beauty routine), but before the day or night cream. Indeed, it should be used before the cream because its ultra-fluid texture allows it to penetrate the skin and act according to its specific needs. And because the serum is optimized to penetrate the layers of the epidermis, the skin might feel uncomfortable when using the serum without a cream.

Depending on the serum chosen, it can be applied daily or as a cure for a few months, using the serums from our Intensive Collection.

Some serums should be used every day, all year round, to better prevent and combat skin aging. This is the case with the antioxidant or repair serums, ideal for those living in an aggressive environment (city, pollution, or UV), whatever their age.

It is not necessary to use a large quantity of serum; a few drops are enough to be effective. Apply gently by tapping on the face with your fingertips to ensure the active ingredients penetrate well. Its texture penetrates very quickly so you can apply your cream immediately afterwards.