A unique approach to suncare: How to stay safe in the sun?

At Institut Esthederm we believe that the skin is an ecosystem that interacts with the environment, including the sun. The sun provides us with warmth and light and is essential to life. We want to live with the sun, healthy and well protected, instead of avoiding it. However, we know the sun can be harmful, causing DNA changes and pre-mature ageing. When it comes to sun protection, we believe that the SPF indicator is not enough. SPF only shows the level of protection against skin burning, not skin ageing, or sun-induced sensitivity. 

When it comes to sun protection, we believe that the commonly used SPF indicator is not enough. SPF only shows the level of protection against UVB causing skin burning, not UVA responsible for skin ageing, or sun-induced sensitivity. UVA radiation makes up 95% of the all the UV rays that reach to the Earth's surface. UVA penetrates deep into our skin and can even pass through glass. It’s UVA rays that have always been our focus, as they are responsible for sun damages and skin ageing.  UVA rays are responsible for long term, invisible damages such as skin ageing & skin cancer. UVA rays represent the main part of the UV spectrum, while UVB rays (SPF) represent only 5%. Traditional sun protection products are very effective in protecting from UVB but less effective against UVA rays. In the short term, UV rays (mainly UVB) are responsible of visible effects like sunburn. By limiting sunburn, traditional sunscreens allow prolonged exposure to UVA rays. In the long term, UVA rays are responsible for the invisible effect on the skin - oxidative stress and immunosuppression that leads to DNA, proteins, and lipids damages and consequently – faster ageing. 

We have focused our research on exploring how the skin interacts with the sun, to preserve skin’s beauty and youthfulness under the sun, while offering people choice if they do or do not want to achieve a summer tan. The highest protection has always been our focus. Institut Esthederm’s suncare products are MORE THAN SPF.  We created a unique suncare vision offering double protection: full spectrum light (including UVA/UVB, but also visible light, blue light and infra-red light) & biological cellular protection thanks to the Global Cellular Protection patent, strengthening the skin’s natural ability to protect itself from oxidative stress, photo-ageing and DNA damage and prevents from inflammation and the appearance of dark spots and wrinkles.  
 

To support people in their suncare choices in the best possible way, and recognising consumers’ needs, we have introduced the SPF factor sign on the products designed for people who are searching for the highest protection for sensitive skin with sun intolerance or hyperpigmentation. Our white-bottled SPF50+ products are the ideal daily luxurious moisturisers that brighten the skin, reduce dark spots and wrinkles or help to build better sun tolerance. At the same time, we kept our original unique communication on the orange-bottled products. Moderate sun and strong sun logos are the perfect guide on how to protect your skin from full spectrum light and maintain cell longevity while boosting melanin production for a beautiful golden glowing tan. With those signs you can adapt the level of protection to the intensity of sun you are exposed to. All our suncare products are designed to suit sensitive skin’s needs.